Privacy Policy

Last updated: 1 June 2026

1. Who We Are

247 Call Agent ("we", "us", "our") is a UK-based business providing AI-powered voice agent services to businesses. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following personal data:

a) Data you provide directly

• Name, email address and phone number when you sign up or contact us
• Business name and address
• Billing and payment information (processed securely via our payment provider)
• Any information submitted through our contact or onboarding forms

b) Data collected through our service

• Call recordings and transcripts made by your AI voice agent
• Caller details (name, phone number, reason for call) captured during calls
• Call analytics data including timestamps, duration and outcomes

c) Technical data

• IP address, browser type and device information
• Website usage data via cookies and analytics tools
• Log data from our platform

3. How We Use Your Data

We use personal data for the following purposes:

• Service delivery: To set up, configure and operate your AI voice agent
• Billing: To process payments and manage your account
• Communication: To send you call summaries, account notifications and support responses
• Improvement: To improve our service, train AI models and monitor performance
• Legal compliance: To meet our legal obligations under UK law
• Marketing: To send you relevant updates about our services (you may opt out at any time)

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: Processing necessary to deliver our services to you
• Legitimate interests: To improve our platform and prevent fraud
• Legal obligation: Where required by UK law
• Consent: For marketing communications (you may withdraw consent at any time)

5. Call Recordings and Third-Party Callers

Our service involves recording and transcribing calls made to your business. You are responsible as the data controller for ensuring that callers to your business are appropriately informed that their call may be recorded and handled by an AI system. We recommend including a brief recorded announcement at the start of calls.

We act as a data processor on your behalf in respect of caller data, and will process such data only in accordance with your instructions and our Data Processing Agreement.

6. Data Sharing

We do not sell your personal data. We may share data with:

• Service providers: Trusted third parties who help us operate our platform (e.g. cloud hosting, payment processors, telephony providers), all bound by data processing agreements
• Legal authorities: Where required by law, court order or regulatory obligation
• Business transfers: In the event of a merger, acquisition or sale of assets

7. Data Retention

We retain your data for as long as necessary to provide our service and comply with our legal obligations:

• Account data: retained for the duration of your subscription plus 6 years
• Call recordings and transcripts: retained for 90 days by default (configurable in your account settings)
• Billing records: retained for 7 years as required by HMRC

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectification of inaccurate data
• Erasure ("right to be forgotten") in certain circumstances
• Restriction of processing in certain circumstances
• Data portability — receive your data in a structured, machine-readable format
• Object to processing based on legitimate interests
• Withdraw consent for marketing at any time

To exercise any of these rights, contact us at hello@247callagent.co.uk or call 0115 661 2945. We will respond within 30 days.

9. Cookies

Our website uses cookies to improve your experience and analyse traffic. We use:

• Essential cookies: Required for the website to function
• Analytics cookies: To understand how visitors use our site (e.g. Google Analytics)
• Marketing cookies: To measure campaign effectiveness (only set with your consent)

You can manage your cookie preferences at any time through your browser settings.

10. Data Security

We take data security seriously and implement appropriate technical and organisational measures including encryption in transit and at rest, access controls, regular security testing, and staff training on data protection.

11. International Transfers

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as UK adequacy decisions or Standard Contractual Clauses.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or via a notice on our website. The date at the top of this page shows when it was last updated.

14. Contact Us

For any questions about this Privacy Policy or how we handle your data:

• Email: hello@247callagent.co.uk
• Phone: 0115 661 2945
• Website: 247callagent.co.uk